Best Email Marketing Software in Australia 2026

Side-by-side comparison of Australian email marketing packages. Every price is AUD inc. GST, every compliance rating verified against ATO requirements, and every data-hosting location confirmed directly.

5 products reviewed·Verified March 2026

Email Marketing Comparison

SoftwareStarting PriceBASSTP 2Bank FeedsData LocationAU Support
Mailchimp
$0 Basic email marketing with limited CRM, website builder, and forms. Capped at 250 contacts and 500 emails per month. Mailchimp branding on all emails.No—0USUS hrsReview Mailchimp
Campaign MonitorAU-Made
$12 /mo inc GSTNo—0USAESTReview Campaign Monitor
ActiveCampaign
$19 /mo inc GSTNo—0AU (APAC) option availableUS hrsReview ActiveCampaign
MailerLite
$0 Generous free tier with drag-and-drop editor, email automation, 1 digital product/booking, 10 landing pages, signup forms, pop-ups, and comparative reporting. MailerLite branding on all emails. 24/7 email and chat support for first 14 days only.No—0EUUS hrsReview MailerLite
Brevo
$0 Permanently free plan with up to 100,000 contacts and 300 emails/day. Includes CRM, forms, basic automation, live chat widget, Aura AI content generator, and transactional emails. Brevo branding on all emails. Email support via ticket system.No—0EUUS hrsReview Brevo
BAS Lodgement STP Phase 2 Payday Super AU Bank Feeds Data Sovereignty GST Handling

Choosing Email Marketing Software in Australia

Picking email marketing software in Australia isn’t just about features and price — it’s about ATO compliance and local suitability. We rate every product against AU-specific requirements first, then look at usability, integrations, and value for money. All prices listed are in AUD inclusive of GST and were verified directly with each vendor in March 2026.

Top Pick

Mailchimp

All-in-one email marketing platform with free tier

  • Genuinely free tier for up to 250 contacts — one of the few platforms offering $0 entry with basic automation and landing pages
  • Intuitive drag-and-drop email builder with 100+ templates makes professional campaigns accessible to non-designers
  • Extensive integration marketplace with 300+ apps including Xero, Shopify, WooCommerce, and native QuickBooks integration

From $0/mo inc GST  ·  Read full Mailchimp review →

Runner-Up

Campaign Monitor

Australian-founded email marketing platform for designers and agencies

  • Australian-founded (Sydney 2004) with native AUD pricing ex-GST — eliminates exchange rate risk faced by USD-priced competitors
  • One of the cleanest drag-and-drop email builders in the industry, producing consistently responsive and professional emails without HTML knowledge
  • Strong agency features including white-labelling, multi-client management, reseller pricing, and email section locking on Premier plan

From $12/mo inc GST  ·  Read full Campaign Monitor review →

#3 Pick

ActiveCampaign

Advanced marketing automation and email platform for growing businesses

  • Industry-leading marketing automation with unlimited actions, advanced branching, split automations, and multi-channel orchestration on Plus plan and above
  • Australian APAC data centre on AWS since March 2024 — new AU sign-ups get regional data hosting, unlike Mailchimp which only offers US hosting
  • Native Shopify Deep Data Integration and WooCommerce plugin sync orders, products, and abandoned carts for advanced e-commerce automation

From $19/mo inc GST  ·  Read full ActiveCampaign review →

#4 Pick

MailerLite

Budget-friendly email marketing with a generous free tier

  • Most generous free tier in email marketing — 500 subscribers and 12,000 emails/month with automation, website builder, and landing pages included
  • Extremely competitive pricing with paid plans starting at just $10 USD/month for 500 contacts with unlimited emails
  • Clean, intuitive interface that's genuinely easy to learn — ideal for non-technical users and small business owners

From $0/mo inc GST  ·  Read full MailerLite review →

#5 Pick

Brevo

Multi-channel marketing platform with email, SMS & WhatsApp

  • Unique volume-based pricing charges by emails sent, not contacts stored — dramatically cheaper for businesses with large contact databases and moderate sending frequency
  • Free plan supports up to 100,000 contacts (vs Mailchimp's 250 and MailerLite's 500), making it the most generous contact-based free tier in the market
  • Multi-channel marketing (email + SMS + WhatsApp) in a single platform eliminates tool sprawl and provides unified customer profiles

From $0/mo inc GST  ·  Read full Brevo review →