Overview
ActiveCampaign is advanced marketing automation and email platform for growing businesses. Founded in 2003 and headquartered in Chicago, Illinois, USA (1 North Dearborn Street), it serves Australian businesses.
Advanced marketing automation and email platform for growing businesses
Pricing (AUD inc. GST)
All prices below are in Australian dollars (GST not included). Pricing verified as of 2026-03-18.
Starter
$19/mo
AUD exc GST
Entry-level plan with basic email marketing, 5-action automation limit, standard personalisation, and email + chat support. No landing pages, AI content, or predictive sending. Capped at 25,000 contacts maximum. Price shown is for 1,000 contacts — scales significantly with contact count (e.g. $79/mo at 5,000 contacts on annual billing).
- Contacts: 1000
- Emails Per Month: 10x contact count
- Users: 1
Most Popular
Plus
$59/mo
AUD exc GST
Unlocks unlimited automation actions, advanced branching logic, landing pages, lead scoring, Facebook Custom Audiences, and CRM add-on availability. Deep data Shopify integration available. Price shown is for 1,000 contacts — scales with contact count (e.g. $145/mo at 5,000 contacts on annual billing).
- Contacts: 1000
- Emails Per Month: 10x contact count
- Users: 1
Pro
$89/mo
AUD exc GST
Adds predictive sending, dynamic content, split automations, attribution reporting, and advanced analytics. 3 user seats included. Priority support. Price shown is for 1,000 contacts — scales with contact count (e.g. $205/mo at 5,000, $375/mo at 10,000 on annual billing).
- Contacts: 1000
- Emails Per Month: 12x contact count
- Users: 3
Enterprise
$159/mo
AUD exc GST
Full automation suite with HIPAA support, SSO, dedicated account manager, priority SLA, and custom onboarding. 5 user seats included. Price shown is for 1,000 contacts — custom pricing at higher contact tiers.
- Contacts: 1000
- Emails Per Month: 15x contact count
- Users: 5
Pros & Cons
Pros
- Industry-leading marketing automation with unlimited actions, advanced branching, split automations, and multi-channel orchestration on Plus plan and above
- Australian APAC data centre on AWS since March 2024 — new AU sign-ups get regional data hosting, unlike Mailchimp which only offers US hosting
- Native Shopify Deep Data Integration and WooCommerce plugin sync orders, products, and abandoned carts for advanced e-commerce automation
- Built-in CRM add-on with deal pipelines, lead scoring, and win probability scoring — eliminates need for a separate CRM tool
- Predictive sending on Pro plan uses machine learning to optimise send times for each individual contact
- SOC 2, HIPAA, and GDPR certifications with single-tenancy architecture for data isolation — enterprise-grade security
- 900+ integrations including WordPress, Facebook Custom Audiences, and major e-commerce platforms
- 14-day free trial with Pro plan features and no credit card required
Cons
- Pricing in USD with no fixed AUD option — bills fluctuate with exchange rates, plus potential bank cross-border transaction fees
- Costs scale aggressively with contact count — 10,000-contact Pro plan costs US$375/month on annual billing, making it expensive at scale
- Since November 2025, new accounts are charged for all contacts including unsubscribed and bounced — inflating costs if lists aren't regularly cleaned
- No direct Xero integration — requires Zapier or middleware, a notable gap for Australian businesses using Xero for accounting
- Steeper learning curve than Mailchimp or Campaign Monitor — the powerful automation engine requires time investment to master
- No Australian phone number and no dedicated AU support team — phone is US sales-only, technical support is chat/email only
- Starter plan limited to 5 automation actions — misleadingly basic for a platform marketed on automation strength
Who Is ActiveCampaign Best For?
- Small Business
- Medium Business
- Ecommerce
- Marketing Agency
ActiveCampaign may not be the best fit for:
- Sole Trader
- Micro Business
- Government
ActiveCampaign Alternatives
If ActiveCampaign doesn’t quite fit your needs, consider these alternatives for Australian businesses:
- Mailchimp — All-in-one email marketing platform with free tier. Free plan available.
- Campaign Monitor — Australian-founded email marketing platform for designers and agencies. From $12/mo inc. GST.
- MailerLite — Budget-friendly email marketing with a generous free tier. Free plan available.
- Brevo — Multi-channel marketing platform with email, SMS & WhatsApp. Free plan available.