Overview
MailerLite is budget-friendly email marketing with a generous free tier. Founded in 2010 and headquartered in Vilnius, Lithuania, it serves Australian businesses.
Budget-friendly email marketing with a generous free tier
Pricing (AUD inc. GST)
All prices below are in Australian dollars (GST not included). Pricing verified as of 2026-03-18.
Free
Free
AUD exc GST
Generous free tier with drag-and-drop editor, email automation, 1 digital product/booking, 10 landing pages, signup forms, pop-ups, and comparative reporting. MailerLite branding on all emails. 24/7 email and chat support for first 14 days only.
- Contacts: 500
- Emails Per Month: 12000
- Users: 1
- Landing Pages: 10
- Websites: 1
Growing Business
$10/mo
AUD exc GST
Removes MailerLite branding. Adds unlimited monthly emails, 100+ newsletter templates, dynamic emails, up to 3 digital products/bookings, unlimited websites and landing pages, and 24/7 email support. Price shown is for 500 contacts — $15/mo at 1,000 contacts.
- Contacts: 500-50,000
- Emails Per Month: unlimited
- Users: 3
Most Popular
Advanced
$20/mo
AUD exc GST
All Growing Business features plus custom HTML editor, promotion pop-ups, multiple automation triggers, preference centre, AI writing assistant, smart sending, Facebook custom audiences, and 24/7 live chat support. Price shown is for 500 contacts — $30/mo at 1,000 contacts.
- Contacts: 500-50,000
- Emails Per Month: unlimited
- Users: unlimited
Enterprise
$/mo
AUD exc GST
Custom pricing for 100K+ subscribers. Includes dedicated success manager, dedicated IP, onboarding consultation, and 24/7 priority support.
- Contacts: 100,000+
- Emails Per Month: unlimited
- Users: unlimited
Pros & Cons
Pros
- Most generous free tier in email marketing — 500 subscribers and 12,000 emails/month with automation, website builder, and landing pages included
- Extremely competitive pricing with paid plans starting at just $10 USD/month for 500 contacts with unlimited emails
- Clean, intuitive interface that's genuinely easy to learn — ideal for non-technical users and small business owners
- Built-in website builder and landing page creator eliminates need for separate tools for simple online presences
- Digital product and paid subscription sales via Stripe — a unique feature most email marketing competitors lack
- 30% non-profit discount makes it one of the most affordable platforms for charitable organisations
- Strong GDPR compliance with EU data hosting (Germany/Netherlands) and ISO/IEC 27001:2022 certification
- 14-day premium trial on signup lets you test all Advanced features before committing to a paid plan
Cons
- USD-only pricing with no AUD option — Australian bill amounts fluctuate with exchange rates and may incur bank cross-border fees
- All data hosted in EU (Germany/Netherlands) — no Australian data centre for businesses requiring local data sovereignty
- No phone support on any plan, including Enterprise — only email and live chat available
- Live chat restricted to Advanced plan ($20+ USD/month) — Growing Business users are limited to email support only
- Automation capabilities are basic compared to ActiveCampaign — single trigger on lower plans, limited branching logic
- No direct Xero or MYOB integration — requires Zapier or Make middleware, adding cost and complexity for AU accounting workflows
- Free plan reduced from 1,000 to 500 subscribers in September 2025, following the industry trend of tightening free tiers
Who Is MailerLite Best For?
- Sole Trader
- Micro Business
- Small Business
- Blogger
- Non Profit
- Startup
MailerLite may not be the best fit for:
- Enterprise
- Government
- Regulated Industry
MailerLite Alternatives
If MailerLite doesn’t quite fit your needs, consider these alternatives for Australian businesses:
- Mailchimp — All-in-one email marketing platform with free tier. Free plan available.
- Campaign Monitor — Australian-founded email marketing platform for designers and agencies. From $12/mo inc. GST.
- ActiveCampaign — Advanced marketing automation and email platform for growing businesses. From $19/mo inc. GST.
- Brevo — Multi-channel marketing platform with email, SMS & WhatsApp. Free plan available.