Overview
MailerLite is budget-friendly email marketing with a generous free tier. Founded in 2010 and headquartered in Vilnius, Lithuania, it serves Australian businesses.
Budget-friendly email marketing with a generous free tier
Pricing (AUD inc. GST)
All prices below are in Australian dollars (GST not included). Pricing verified as of 2026-03-18.
Free
Free
AUD exc GST
Generous free tier with drag-and-drop editor, email automation, 1 digital product/booking, 10 landing pages, signup forms, pop-ups, and comparative reporting. MailerLite branding on all emails. 24/7 email and chat support for first 14 days only.
- Contacts: 500
- Emails Per Month: 12000
- Users: 1
- Landing Pages: 10
- Websites: 1
Growing Business
$10/mo
AUD exc GST
Removes MailerLite branding. Adds unlimited monthly emails, 100+ newsletter templates, dynamic emails, up to 3 digital products/bookings, unlimited websites and landing pages, and 24/7 email support. Price shown is for 500 contacts — $15/mo at 1,000 contacts.
- Contacts: 500-50,000
- Emails Per Month: unlimited
- Users: 3
Most Popular
Advanced
$20/mo
AUD exc GST
All Growing Business features plus custom HTML editor, promotion pop-ups, multiple automation triggers, preference centre, AI writing assistant, smart sending, Facebook custom audiences, and 24/7 live chat support. Price shown is for 500 contacts — $30/mo at 1,000 contacts.
- Contacts: 500-50,000
- Emails Per Month: unlimited
- Users: unlimited
Enterprise
$/mo
AUD exc GST
Custom pricing for 100K+ subscribers. Includes dedicated success manager, dedicated IP, onboarding consultation, and 24/7 priority support.
- Contacts: 100,000+
- Emails Per Month: unlimited
- Users: unlimited
Pros & Cons
Pros
- Most generous free tier in email marketing — 500 subscribers and 12,000 emails/month with automation, website builder, and landing pages included
- Extremely competitive pricing with paid plans starting at just $10 USD/month for 500 contacts with unlimited emails
- Clean, intuitive interface that's genuinely easy to learn — ideal for non-technical users and small business owners
- Built-in website builder and landing page creator eliminates need for separate tools for simple online presences
- Digital product and paid subscription sales via Stripe — a unique feature most email marketing competitors lack
- 30% non-profit discount makes it one of the most affordable platforms for charitable organisations
- Strong GDPR compliance with EU data hosting (Germany/Netherlands) and ISO/IEC 27001:2022 certification
- 14-day premium trial on signup lets you test all Advanced features before committing to a paid plan
Cons
- USD-only pricing with no AUD option — Australian bill amounts fluctuate with exchange rates and may incur bank cross-border fees
- All data hosted in EU (Germany/Netherlands) — no Australian data centre for businesses requiring local data sovereignty
- No phone support on any plan, including Enterprise — only email and live chat available
- Live chat restricted to Advanced plan ($20+ USD/month) — Growing Business users are limited to email support only
- Automation capabilities are basic compared to ActiveCampaign — single trigger on lower plans, limited branching logic
- No direct Xero or MYOB integration — requires Zapier or Make middleware, adding cost and complexity for AU accounting workflows
- Free plan reduced from 1,000 to 500 subscribers in September 2025, following the industry trend of tightening free tiers
Who Is MailerLite Best For?
- Sole Trader
- Micro Business
- Small Business
- Blogger
- Non Profit
- Startup
MailerLite may not be the best fit for:
- Enterprise
- Government
- Regulated Industry
MailerLite Alternatives
If MailerLite doesn’t quite fit your needs, consider these alternatives for Australian businesses:
- Mailchimp — All-in-one email marketing platform with free tier. Free plan available.
- Campaign Monitor — Australian-founded email marketing platform for designers and agencies. From $12/mo inc. GST.
- ActiveCampaign — Advanced marketing automation and email platform for growing businesses. From $19/mo inc. GST.
- Brevo — Multi-channel marketing platform with email, SMS & WhatsApp. Free plan available.
Frequently Asked Questions
Does MailerLite offer Australian pricing in AUD?
No. MailerLite prices all plans in USD with no AUD option. Australian users are billed in USD and their bank converts to AUD at the current exchange rate. This means your AUD cost fluctuates with the exchange rate, and your bank may charge cross-border transaction fees. At approximately 1.58 AUD/USD (March 2026), the Growing Business plan at 500 contacts costs roughly A$15.80/month.
Is MailerLite compliant with Australia's Spam Act 2003?
MailerLite provides built-in compliance tools including mandatory one-click unsubscribe links in every email, consent-based list management requiring explicit permission, and automatic unsubscribe processing. The platform enforces strict anti-spam thresholds and will suspend accounts exceeding 0.2% spam complaints. However, MailerLite does not hold specific Australian Spam Act certification — its compliance framework is GDPR-based. Compliance responsibility ultimately rests with the sender.
Where does MailerLite store my data?
MailerLite stores all data on Google Cloud Platform in EU data centres located in Germany and the Netherlands. Data is mirrored across two locations for redundancy. There is no Australian data centre option, so Australian data sovereignty requirements cannot be met. The EU hosting is GDPR-compliant and ISO/IEC 27001:2022 certified.
What are MailerLite's free plan limits in 2026?
As of September 2025, MailerLite's free plan supports up to 500 subscribers (reduced from 1,000) and 12,000 emails per month. It includes the drag-and-drop editor, email automation, 1 website, 10 landing pages, signup forms, and pop-ups. Limitations include MailerLite branding on all emails, no access to newsletter templates, no custom HTML editing, and support limited to the first 14 days.
Does MailerLite integrate with Xero or MYOB?
MailerLite does not offer direct integrations with Xero or MYOB. Both connections require middleware like Zapier or Make to sync contacts and data between platforms. Direct integrations are available for Shopify, WooCommerce, and WordPress.
Can I get phone support from MailerLite?
No. MailerLite does not offer phone support on any plan, including Enterprise. The Growing Business plan provides 24/7 email support, and the Advanced plan adds 24/7 live chat. Free plan users get email and chat support for the first 14 days only, then are limited to the knowledge base and community forum.