MailerLite Review Australia 2026
Best value email marketing for budget-conscious Australian businesses
MailerLite is no longer the '500 subscribers and 12,000 emails free' bargain stored in March. Free is 250 / 2,500 from 16 June 2026, and paid plans are Comfort from $12 and Power from $25 with Comfort on a 10× send cap. That is still cheap versus Mailchimp Standard, and it still bills active subscribers only. USD-only, EU-hosted, no phone. Use it for a small list that wants a website and digital products in the same login — not for AU residency or unlimited sending on the cheap Comfort tier.
- Best for
- Sole traders, bloggers, content creators, small businesses, and non-profits who want affordable email marketing with a strong free tier, simple automation, and built-in website/landing page tools.
- Not ideal for
- Businesses needing Australian data sovereignty, advanced multi-trigger automation, phone support, or deep accounting software integrations (Xero, MYOB).
SoftwareHQ does not currently have an affiliate arrangement with MailerLite. Scores are independent of commercial relationships. Affiliate disclosure
Overview
MailerLite is budget-friendly email marketing with a generous free tier. Founded in 2010 and headquartered in Vilnius, Lithuania, it serves Australian businesses.
Feature highlights
These highlights come from vendor documentation and editorial analysis of public sources. They are not firsthand test results or a claim that every listed capability was exercised in a trial.
- Comfort $12 / Power $25 at 500 subscribers
Renamed from Growing Business / Advanced on 16 June 2026. USD. Annual 10% off. No AUD list.
- Free is 250 subscribers / 2,500 emails
16 June 2026 cut (was 500 / 12,000). 2 seats, 3 automations, 1 site, 1 landing page.
- Comfort sends are 10× the tier ceiling
Not unlimited. Power is unlimited (fair use). Auto-upgrade if you blow the Comfort send cap.
- Bills active subscribers only
Unsubscribed and bounced do not count. Addresses active at any point in the cycle still count until the billing anniversary.
- EU-hosted on GCP
Germany and the Netherlands. ISO 27001:2022. No AU region.
- Single-click unsubscribe required
Anti-spam policy thresholds 0.2% complaints / 5% bounces / 1% unsubscribes. Not Spam Act certified.
AU Compliance Scores
These scores apply to Australian tax, payroll and banking capabilities where they are relevant to MailerLite. They are SoftwareHQ editorial judgements from public documentation, not firsthand product tests.
Not applicable means this product type is not scored on that dimension (for example BAS lodgement on a CRM). Not supported means the vendor does not offer it. Unknown means we could not verify it from public sources — that is not the same as unsupported.
Email marketing platform. BAS stays in accounting software.
No native AU payroll.
No payroll.
No payroll.
Not an invoicing/BAS product. Subscription GST/VAT may still apply at checkout.
Not a bank-feeds product.
When this was checked
Status as of (page snapshot) against a 90-day review target. Checked dates are not updated when the site is rebuilt.
Editorial article date: . That is not proof that pricing, hosting, or compliance was re-checked.
- PricingVerified
Verified — checked 8 September 2026.
USD. Comfort from $12 / Power from $25 at 500 subscribers (FAQ 8 Sep 2026). Annual 10% off. Free 250 subscribers / 2,500 emails / 2 seats from 16 June 2026. Comfort sends 10× tier ceiling. Enterprise 200k+. GOLITE50 50% first month is a promo. Taxes may apply.
- HostingVerified
Verified — checked 8 September 2026.
GCP EU (Germany and the Netherlands). ISO/IEC 27001:2022. Mirrored in two locations. No AU region.
- Privacy ActVerified
Verified — checked 8 September 2026.
EU hosting, GDPR, ISO 27001:2022, EU-U.S. DPF for MailerLite, Inc. No Australian Privacy Act certification.
- Spam ActVerified
Verified — checked 8 September 2026.
Single-click unsubscribe required. Thresholds 0.2% complaints / 5% bounces / 1% unsubscribes. Not an Australian Spam Act certification.
Pricing (AUD)
All prices below are in Australian dollars and exclude GST. Verified — checked 8 September 2026. Source: mailerlite.com/pricing.
- Contacts: 250
- Emails Per Month: 2500
- Users: 2
- Automations: 3
- Landing Pages: 1
- Websites: 1
- Contacts: 500+
- Emails Per Month: 10x subscriber-tier ceiling
- Users: 3
- Automations: 50
- Contacts: 500+
- Emails Per Month: unlimited
- Users: unlimited
- Automations: unlimited
- Contacts: 200,000+
- Emails Per Month: custom
- Users: unlimited
Estimate first-year cost for MailerLite
Observed price changes
Recorded when a listed price changed. This is not a complete vendor timeline.
- Growing Business → Comfort (from $12), Advanced → Power (from $25). Free cut to 250 subscribers / 2,500 emails. Comfort sends 10× tier ceiling.
- Comfort · $10 → $12 · Growing Business → Comfort from $12; Advanced → Power from $25. Free cut to 250 subscribers / 2,500 emails. Comfort sends 10× tier ceiling.
- Free plan previously reduced from 1,000 to 500 subscribers.
Pros & Cons
Pros
- Comfort from USD $12 / Power from $25 at 500 subscribers
- Bills active subscribers only
- 14-day premium trial, no card
- EU GCP + ISO 27001:2022
- Single-click unsubscribe required
- Nonprofit 30% and annual 10%
Cons
- Free cut to 250 subscribers / 2,500 emails
- Comfort is 10× sends, not unlimited
- USD/EUR only — no AUD list
- No phone support
- EU-hosted, no AU region
- Growing Business / Advanced names are gone for new buy-up
How this review was made
Reviews separate vendor documentation, editorial analysis and firsthand records. They are not interchangeable.
- Vendor documentation — Public pages from MailerLite and other sites. Recorded HTTP(S) URLs are listed under Sources. A source URL is a document we recorded, not a claim that every sentence on this page was checked against that URL.
- Editorial analysis — SoftwareHQ's written verdict and scores for Australian buyers. The header score is an editorial assessment, not a user-review average, not a lab result, and not a number derived from how many evidence records exist.
- Firsthand records — This review has no firsthand observation records, trial walkthroughs, or screenshots from a logged-in SoftwareHQ account. Missing tests stay not tested.
This page does not rank products by speed or security from documentation or from evidence count.
Checked by SoftwareHQ Editorial Team. There is no named author profile for this page; attribution stays with the SoftwareHQ editorial team. How we test and the editorial policy for scoring, independence and affiliate rules.
Sources
Public pages recorded when this review was compiled. They are not a checklist that every claim was verified, and they are not evidence of hands-on product testing.
- Mailerlite pricing
- Mailerlite Paid Plans Update FAQ
- Mailerlite Free Plan Update FAQ
- Mailerlite Anti Spam Policy
- Mailerlite Security Statement
- Mailerlite Mailerlite Support Options
- Mailerlite Gdpr Compliance
MailerLite Alternatives
If MailerLite doesn’t quite fit your needs, consider these alternatives for Australian businesses:
- Mailchimp — All-in-one email marketing platform with free tier. Free plan available.
- Campaign Monitor — Australian-founded email marketing platform for designers and agencies. From $19/mo ex GST.
- ActiveCampaign — Advanced marketing automation and email platform for growing businesses. From $19/mo ex GST.
- Brevo — Multi-channel marketing platform with email, SMS & WhatsApp. Free plan available.