Brevo Review Australia 2026

Email Marketing
3.8 / 5SoftwareHQ editorial score

Editorial score, not a user-review average. How we score · How we test

Editorial verdict

Best multi-channel value for Australian businesses with large contact lists

Brevo is still the volume-priced alternative: Free keeps 100,000 contacts at 300 emails/day, and paid floors remain $9 / $18 / $499 USD. The catch on the cheap rungs is the contact ceiling — 5,000 emails is 500 stored contacts, not unlimited. Logo-off on Starter is $9, not $10. Hosting is EU (ISO 27001:2022); the detailed OVH/GCP article did not render this check. No AUD list. Use it for a large, infrequently emailed list — not for AU residency or a 100,000-contact Starter at $9.

Best for
Small to mid-size businesses with large contact databases, e-commerce stores needing multi-channel marketing (email + SMS + WhatsApp), and budget-conscious teams wanting CRM and email marketing in one platform.
Not ideal for
Businesses requiring Australian data sovereignty, organisations needing phone support without paying $499+/month, or brands wanting logo-free emails on the cheapest paid plan without extra fees.
Visit Brevo →

SoftwareHQ does not currently have an affiliate arrangement with Brevo. Scores are independent of commercial relationships. Affiliate disclosure

Pricing verified 8 Sep 2026 · Hosting verified 8 Sep 2026

By SoftwareHQ Editorial Team — Updated

Overview

Brevo is multi-channel marketing platform with email, sms & whatsapp. Founded in 2012 and headquartered in Paris, France, it serves Australian businesses.

Feature highlights

These highlights come from vendor documentation and editorial analysis of public sources. They are not firsthand test results or a claim that every listed capability was exercised in a trial.

  • Charges by emails sent

    Help floors: Starter $9 / Standard $18 / Professional $499. Yearly −10%. Cheap rungs still cap stored contacts (500 at 5,000 emails).

  • Free 300 emails/day, 100,000 contacts

    Automations on Free cap at 2,000 contacts. Logo on. No card.

  • Starter logo-off is $9/month

    Help, not the stored $10. Standard includes no logo. Extra Standard seats $9.

  • Built-in CRM lite on every plan

    50 open deals and 1 pipeline free. Sales Essentials $31/month; Sales Advanced $64 on Professional+.

  • EU-hosted, ISO 27001:2022

    Security page: servers in the EU, encrypted backups. No AU region. Storage-location help did not render.

  • Transactional email on every plan

    SMTP/API included. WhatsApp campaigns start on Professional.

AU Compliance Scores

These scores apply to Australian tax, payroll and banking capabilities where they are relevant to Brevo. They are SoftwareHQ editorial judgements from public documentation, not firsthand product tests.

Not applicable means this product type is not scored on that dimension (for example BAS lodgement on a CRM). Not supported means the vendor does not offer it. Unknown means we could not verify it from public sources — that is not the same as unsupported.

BAS LodgementNot applicable

Email marketing platform. BAS stays in accounting software.

STP Phase 2Not applicable

No native AU payroll.

Payday SuperNot applicable

No payroll.

Modern AwardsNot applicable

No payroll.

GST HandlingNot applicable

Not an invoicing/BAS product. Subscription GST/VAT may still apply at checkout.

Bank FeedsNot applicable

Not a bank-feeds product.

When this was checked

Status as of (page snapshot) against a 90-day review target. Checked dates are not updated when the site is rebuilt.

Editorial article date: . That is not proof that pricing, hosting, or compliance was re-checked.

  • PricingVerified

    Verified — checked 8 September 2026.

    help.brevo.com/hc/articles

    USD tax-exclusive. Free $0 (300/day, 100k contacts, automations 2,000 contacts). Starter from $9 / Standard from $18 / Professional from $499. Yearly −10% $8.08/$16.17/$449.08. Starter/Standard 5,000-email rung = 500 contacts. Logo-off $9 on Starter. Public /pricing hydrates JS.

  • HostingVerified

    Verified — checked 8 September 2026.

    brevo.com/features/data-security

    Servers in the EU; encrypted backups; ISO 27001:2022. Storage-location help did not render. No AU region. Stored OVH/GCP detail not re-printed.

  • Privacy ActVerified

    Verified — checked 8 September 2026.

    brevo.com/features/data-security

    EU hosting, ISO 27001:2022, GDPR. No Australian Privacy Act certification.

  • Spam ActVerified

    Verified — checked 8 September 2026.

    brevo.com/company/gdpr

    Unsubscribe/consent in-product. GDPR claimed. Not an Australian Spam Act certification.

Pricing (AUD)

All prices below are in Australian dollars and exclude GST. Verified — checked 8 September 2026. Source: help.brevo.com/hc/articles.

Free
Free
AUD ex GST
Help: $0, 300 emails/day, up to 100,000 contacts, 1 seat, automations up to 2,000 contacts. Brevo logo on. Email support. No card. Unused daily sends do not roll over.
  • Contacts: 100000
  • Emails Per Day: 300
  • Users: 1
  • Automation Contacts: 2000
Starter
$9/mo
AUD ex GST
USD from $9/month (yearly $8.08) at 5,000 emails / 500 contacts. Help contact caps: 1,500 at 10k emails, 2,500 at 15k, 500,000 from 20k emails. Logo-off +$9/month. Sales Essentials +$31. No daily send cap.
  • Contacts: 500
  • Emails Per Month: 5000
  • Users: 1
Most Popular
Standard
$18/mo
AUD ex GST
USD from $18/month (yearly $16.17) at 5,000 emails / 500 contacts. Same contact-ceiling ladder; Standard can go to 500,000 emails. Marketing automation (unlimited contacts), A/B tests, 1 landing page, no logo. Extra marketing seats $9, maximum 3 users on Standard. Stored 10 seats was the Professional floor.
  • Contacts: 500
  • Emails Per Month: 5000
  • Users: 3
Professional
$499/mo
AUD ex GST
USD from $499/month (yearly $449.08) at 150,000 emails, up to 2 million contacts, 10 seats. WhatsApp, popups, push, contact scoring, phone support, 3 hours/year deliverability specialist. Sales Advanced +$64/user/month.
  • Contacts: 2000000
  • Emails Per Month: 150000
  • Users: 10
Enterprise
Quote
AUD ex GST
Custom. Unlimited contacts, SSO, dedicated IP included, CSM, SLA. Quote.
  • Contacts: unlimited
  • Emails Per Month: custom
  • Users: unlimited

Estimate first-year cost for Brevo

Observed price changes

Recorded when a listed price changed. This is not a complete vendor timeline.

  1. Help still prints Starter $9 / Standard $18 / Professional $499. Yearly −10% $8.08/$16.17/$449.08. Starter logo-off is $9 (was stored $10). Starter/Standard 5,000-email rung is 500 contacts, not unlimited.
  2. Starter · $9 → $9 · Help still prints Starter $9 / Standard $18 / Professional $499. Starter logo-off $9 (was stored $10). 5,000-email rung is 500 contacts.
  3. Starter floor lowered to $9/month; paid plans re-tiered by email volume.

Pros & Cons

Pros

  • Free 100,000 contacts / 300 emails a day
  • USD floors still $9 / $18 / $499
  • Yearly 10% off
  • Transactional email on every plan
  • EU hosting + ISO 27001:2022
  • Pay-as-you-go credits never expire

Cons

  • 5,000-email Starter/Standard rungs cap contacts at 500
  • No AUD list; taxes extra
  • Starter logo-off is +$9
  • Phone support starts at $499 Professional
  • Storage-location help did not render this check
  • No native Xero

How this review was made

Reviews separate vendor documentation, editorial analysis and firsthand records. They are not interchangeable.

  • Vendor documentation — Public pages from Brevo and other sites. Recorded HTTP(S) URLs are listed under Sources. A source URL is a document we recorded, not a claim that every sentence on this page was checked against that URL.
  • Editorial analysis — SoftwareHQ's written verdict and scores for Australian buyers. The header score is an editorial assessment, not a user-review average, not a lab result, and not a number derived from how many evidence records exist.
  • Firsthand records — This review has no firsthand observation records, trial walkthroughs, or screenshots from a logged-in SoftwareHQ account. Missing tests stay not tested.

This page does not rank products by speed or security from documentation or from evidence count.

Checked by SoftwareHQ Editorial Team. There is no named author profile for this page; attribution stays with the SoftwareHQ editorial team. How we test and the editorial policy for scoring, independence and affiliate rules.

Sources

Public pages recorded when this review was compiled. They are not a checklist that every claim was verified, and they are not evidence of hands-on product testing.

Brevo Alternatives

If Brevo doesn’t quite fit your needs, consider these alternatives for Australian businesses:

  • Mailchimp — All-in-one email marketing platform with free tier. Free plan available.
  • Campaign Monitor — Australian-founded email marketing platform for designers and agencies. From $19/mo ex GST.
  • ActiveCampaign — Advanced marketing automation and email platform for growing businesses. From $19/mo ex GST.
  • MailerLite — Budget-friendly email marketing with a generous free tier. Free plan available.

Frequently Asked Questions

Does Brevo offer Australian pricing in AUD?
No AUD list. Help prints USD Starter from $9, Standard from $18, Professional from $499, yearly −10%. Taxes exclusive; GST/VAT may apply at checkout. Public /pricing hydrates dollars in JS.
How does Brevo's pricing model differ from Mailchimp and other competitors?
Paid plans are sold by monthly email volume. Help also caps stored contacts on the first Starter/Standard rungs (500 contacts at 5,000 emails, 1,500 at 10,000, 2,500 at 15,000, then 500,000). Hitting the contact ceiling auto-upgrades the tier. Competitors in this category mostly bill by contact count.
Is Brevo compliant with Australia's Spam Act 2003?
Unsubscribe and consent tools are in the product. GDPR/CASL/CCPA are claimed. There is no Australian Spam Act certification. The sender is responsible.
Where does Brevo store my data?
Data-security page (8 Sep 2026): servers in the EU, encrypted backups, ISO 27001:2022. The dedicated storage-location help article did not render this check. No Australian region.
Does Brevo integrate with Xero or MYOB?
No native Xero or MYOB. Zapier or Make. Native Shopify and WooCommerce exist.
What happened to Sendinblue? Is Brevo the same product?
Sendinblue rebranded to Brevo in May 2023. Same company and platform.

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