Overview
Brevo is multi-channel marketing platform with email, sms & whatsapp. Founded in 2012 and headquartered in Paris, France, it serves Australian businesses.
Multi-channel marketing platform with email, SMS & WhatsApp
Pricing (AUD inc. GST)
All prices below are in Australian dollars (GST not included). Pricing verified as of 2026-03-18.
Free
Free
AUD exc GST
Permanently free plan with up to 100,000 contacts and 300 emails/day. Includes CRM, forms, basic automation, live chat widget, Aura AI content generator, and transactional emails. Brevo branding on all emails. Email support via ticket system.
- Contacts: 100000
- Emails Per Day: 300
- Users: 1
Starter
$9/mo
AUD exc GST
Entry-level paid plan for 5,000 emails/month at base tier. Adds email & SMS marketing, drag-and-drop editor, email templates, AI content generator, advanced segmentation, forms, basic reporting, and email support. Brevo branding included — removal costs additional $10/month. Scales: $17/mo (10K emails), $29/mo (20K), $39/mo (40K), $55/mo (60K), $69/mo (100K).
- Contacts: 500
- Emails Per Month: 5000
- Users: 1
Most Popular
Standard
$18/mo
AUD exc GST
Most popular plan. All Starter features plus marketing automation, A/B testing, advanced email reporting (click heatmaps, geography & device reports), AI send-time optimisation, web & event tracking, 1 landing page, and no Brevo branding. Multi-user access up to 10 seats. Scales: $69/mo (20K emails), $84/mo (40K), $99/mo (60K), $129/mo (100K), $169/mo (150K).
- Contacts: 500
- Emails Per Month: 5000
- Users: 10
Professional
$499/mo
AUD exc GST
For teams needing advanced multi-channel marketing. Minimum 150,000 emails/month. Adds WhatsApp campaigns, popups, mobile & web push notifications, contact scoring, AI segmentation, AI Data Analyst, phone support (Mon-Fri), and deliverability specialist access.
- Contacts: 2000000
- Emails Per Month: 150000
- Users: 10
Enterprise
$/mo
AUD exc GST
Custom pricing for businesses with 1M+ contacts. Includes multi-account management, custom objects, Mobile Wallet, custom loyalty engine, custom data integrations, dedicated IP, SSO & SAML, tailored onboarding, dedicated customer success manager, and 1-hour support response time SLA.
- Contacts: unlimited
- Emails Per Month: 1,000,000+
- Users: unlimited
Pros & Cons
Pros
- Unique volume-based pricing charges by emails sent, not contacts stored — dramatically cheaper for businesses with large contact databases and moderate sending frequency
- Free plan supports up to 100,000 contacts (vs Mailchimp's 250 and MailerLite's 500), making it the most generous contact-based free tier in the market
- Multi-channel marketing (email + SMS + WhatsApp) in a single platform eliminates tool sprawl and provides unified customer profiles
- Built-in CRM included on all plans, including the free tier — competitors charge extra or don't offer CRM functionality
- Transactional email and SMS capabilities alongside marketing campaigns, reducing the need for separate services like SendGrid or Postmark
- ISO 27001:2022 certified with EU-based data hosting and GDPR/CASL/CCPA compliance framework
- Pay-as-you-go credit option with non-expiring credits for businesses with irregular sending patterns
- AI content generator (Aura AI) available on all plans to assist with email copywriting
Cons
- USD-only pricing with no AUD option — Australian bill amounts fluctuate with exchange rates and may incur bank cross-border fees
- All data hosted in EU (France, Germany, Belgium) — no Australian data centre for businesses requiring local data sovereignty
- Phone support restricted to Professional plan ($499 USD/month) — a very high price floor for small businesses needing voice support
- Starter plan includes Brevo branding on emails, and removing it costs an additional $10 USD/month — competitors include logo-free emails on entry paid plans
- No direct Xero or MYOB integration — requires Zapier or Make middleware, adding cost and complexity for AU accounting workflows
- Free plan limited to 300 emails per day (9,000/month equivalent) — lower email volume than MailerLite's 12,000/month free tier
- Email support on lower tiers has 24-48 hour response times with no live chat option — slow for urgent issues
Who Is Brevo Best For?
- Small Business
- Micro Business
- Ecommerce
- Startup
- Sole Trader
Brevo may not be the best fit for:
- Enterprise
- Government
- Regulated Industry
Brevo Alternatives
If Brevo doesn’t quite fit your needs, consider these alternatives for Australian businesses:
- Mailchimp — All-in-one email marketing platform with free tier. Free plan available.
- Campaign Monitor — Australian-founded email marketing platform for designers and agencies. From $12/mo inc. GST.
- ActiveCampaign — Advanced marketing automation and email platform for growing businesses. From $19/mo inc. GST.
- MailerLite — Budget-friendly email marketing with a generous free tier. Free plan available.