Overview
Mailchimp is all-in-one email marketing platform with free tier. Founded in 2001 and headquartered in Atlanta, Georgia, USA, it serves Australian businesses.
All-in-one email marketing platform with free tier
Pricing (AUD inc. GST)
All prices below are in Australian dollars (GST not included). Pricing verified as of 2026-03-18.
Free
Free
AUD exc GST
Basic email marketing with limited CRM, website builder, and forms. Capped at 250 contacts and 500 emails per month. Mailchimp branding on all emails.
- Contacts: 250
- Emails Per Month: 500
- Daily Send Limit: 250
- Users: 1
Essentials
$13/mo
AUD exc GST
Removes Mailchimp branding. Adds A/B testing, all email templates, basic automation, Customer Journey Builder, and 24/7 email and chat support. Price shown is for 500 contacts — scales with contact count.
- Contacts: 500-50,000
- Emails Per Month: 10x contact count
- Users: 3
Most Popular
Standard
$20/mo
AUD exc GST
Adds send-time optimisation, predictive segmentation, dynamic content, custom-coded templates, and comparative reporting. Price shown is for 500 contacts — scales with contact count. 14-day free trial available.
- Contacts: 500-100,000
- Emails Per Month: 12x contact count
- Users: 5
Premium
$350/mo
AUD exc GST
Advanced segmentation, multivariate testing, unlimited seats with role-based access, phone and priority support. Starts at 10,000 contacts minimum.
- Contacts: 10,000+
- Emails Per Month: 15x contact count
- Users: unlimited
Pros & Cons
Pros
- Genuinely free tier for up to 250 contacts — one of the few platforms offering $0 entry with basic automation and landing pages
- Intuitive drag-and-drop email builder with 100+ templates makes professional campaigns accessible to non-designers
- Extensive integration marketplace with 300+ apps including Xero, Shopify, WooCommerce, and native QuickBooks integration
- Powerful multi-step automation (Customer Journeys) from Essentials plan with pre-built workflow templates
- Strong deliverability reputation and established sender infrastructure trusted by millions of businesses globally
- Built-in Spam Act 2003 compliance features including mandatory unsubscribe links and consent capture forms
- Predictive segmentation and send-time optimisation on Standard plan help maximise engagement rates
- 14-day free trial on Standard plan with no credit card required
Cons
- All data hosted in US data centres — no Australian data sovereignty option for privacy-conscious businesses
- Pricing in USD with dynamic AUD conversion means your bill fluctuates monthly with exchange rates, plus potential bank cross-border fees
- Phone support locked behind Premium plan at $350+ USD/month — Essentials and Standard only get chat and email
- Free plan halved in January 2026 to just 250 contacts and 500 emails/month — very limited for growing businesses
- Charges for all contacts including unsubscribed and inactive ones still in your account, inflating costs unnecessarily
- No dedicated Australian support hours or AU-based support team — relies on global 24/7 coverage
- Costs escalate sharply with contact list growth — a 10,000-contact Standard plan costs significantly more than the base $20 USD/month
Who Is Mailchimp Best For?
- Sole Trader
- Micro Business
- Small Business
- Ecommerce
- Startup
Mailchimp may not be the best fit for:
- Enterprise
- Government
- Regulated Industry
Mailchimp Alternatives
If Mailchimp doesn’t quite fit your needs, consider these alternatives for Australian businesses:
- Campaign Monitor — Australian-founded email marketing platform for designers and agencies. From $12/mo inc. GST.
- ActiveCampaign — Advanced marketing automation and email platform for growing businesses. From $19/mo inc. GST.
- MailerLite — Budget-friendly email marketing with a generous free tier. Free plan available.
- Brevo — Multi-channel marketing platform with email, SMS & WhatsApp. Free plan available.