Overview
Mailchimp is all-in-one email marketing platform with free tier. Founded in 2001 and headquartered in Atlanta, Georgia, USA, it serves Australian businesses.
All-in-one email marketing platform with free tier
Pricing (AUD inc. GST)
All prices below are in Australian dollars (GST not included). Pricing verified as of 2026-03-18.
Free
Free
AUD exc GST
Basic email marketing with limited CRM, website builder, and forms. Capped at 250 contacts and 500 emails per month. Mailchimp branding on all emails.
- Contacts: 250
- Emails Per Month: 500
- Daily Send Limit: 250
- Users: 1
Essentials
$13/mo
AUD exc GST
Removes Mailchimp branding. Adds A/B testing, all email templates, basic automation, Customer Journey Builder, and 24/7 email and chat support. Price shown is for 500 contacts — scales with contact count.
- Contacts: 500-50,000
- Emails Per Month: 10x contact count
- Users: 3
Most Popular
Standard
$20/mo
AUD exc GST
Adds send-time optimisation, predictive segmentation, dynamic content, custom-coded templates, and comparative reporting. Price shown is for 500 contacts — scales with contact count. 14-day free trial available.
- Contacts: 500-100,000
- Emails Per Month: 12x contact count
- Users: 5
Premium
$350/mo
AUD exc GST
Advanced segmentation, multivariate testing, unlimited seats with role-based access, phone and priority support. Starts at 10,000 contacts minimum.
- Contacts: 10,000+
- Emails Per Month: 15x contact count
- Users: unlimited
Pros & Cons
Pros
- Genuinely free tier for up to 250 contacts — one of the few platforms offering $0 entry with basic automation and landing pages
- Intuitive drag-and-drop email builder with 100+ templates makes professional campaigns accessible to non-designers
- Extensive integration marketplace with 300+ apps including Xero, Shopify, WooCommerce, and native QuickBooks integration
- Powerful multi-step automation (Customer Journeys) from Essentials plan with pre-built workflow templates
- Strong deliverability reputation and established sender infrastructure trusted by millions of businesses globally
- Built-in Spam Act 2003 compliance features including mandatory unsubscribe links and consent capture forms
- Predictive segmentation and send-time optimisation on Standard plan help maximise engagement rates
- 14-day free trial on Standard plan with no credit card required
Cons
- All data hosted in US data centres — no Australian data sovereignty option for privacy-conscious businesses
- Pricing in USD with dynamic AUD conversion means your bill fluctuates monthly with exchange rates, plus potential bank cross-border fees
- Phone support locked behind Premium plan at $350+ USD/month — Essentials and Standard only get chat and email
- Free plan halved in January 2026 to just 250 contacts and 500 emails/month — very limited for growing businesses
- Charges for all contacts including unsubscribed and inactive ones still in your account, inflating costs unnecessarily
- No dedicated Australian support hours or AU-based support team — relies on global 24/7 coverage
- Costs escalate sharply with contact list growth — a 10,000-contact Standard plan costs significantly more than the base $20 USD/month
Who Is Mailchimp Best For?
- Sole Trader
- Micro Business
- Small Business
- Ecommerce
- Startup
Mailchimp may not be the best fit for:
- Enterprise
- Government
- Regulated Industry
Mailchimp Alternatives
If Mailchimp doesn’t quite fit your needs, consider these alternatives for Australian businesses:
- Campaign Monitor — Australian-founded email marketing platform for designers and agencies. From $12/mo inc. GST.
- ActiveCampaign — Advanced marketing automation and email platform for growing businesses. From $19/mo inc. GST.
- MailerLite — Budget-friendly email marketing with a generous free tier. Free plan available.
- Brevo — Multi-channel marketing platform with email, SMS & WhatsApp. Free plan available.
Frequently Asked Questions
Does Mailchimp have Australian pricing in AUD?
Mailchimp does not set fixed AUD prices. All plans are priced in USD and converted to AUD at the current exchange rate via Chase Paymentech at billing time. This means your AUD bill fluctuates month to month. Your bank may also charge cross-border transaction fees.
Is Mailchimp compliant with Australia's Spam Act 2003?
Mailchimp provides built-in compliance tools including mandatory unsubscribe links in every email, consent capture forms, and sender identification. However, compliance responsibility rests with you as the sender. Mailchimp's platform is designed around US CAN-SPAM law, which differs from the Spam Act — notably, Australia requires opt-in consent while CAN-SPAM allows opt-out.
Where does Mailchimp store my data?
All Mailchimp data is stored on company-owned servers in data centres in the United States. There is no Australian data centre option. If Australian data sovereignty is a requirement for your business, consider alternatives like Campaign Monitor which is Australian-founded.
Does Mailchimp integrate with Xero?
Yes. Mailchimp offers an official Xero integration that syncs contacts between both platforms. Changes to contacts in Xero are automatically reflected in Mailchimp mailing lists. The integration is also available via Zapier for more complex workflows.
What happened to Mailchimp's free plan in 2026?
In January 2026, Mailchimp reduced the free plan from 500 contacts and 1,000 monthly emails down to 250 contacts and 500 monthly emails with a 250 daily send limit. The free plan also includes Mailchimp branding on all emails and limits you to one user.
Can I get phone support from Mailchimp in Australia?
Mailchimp has an Australian toll-free number (+61 1800 861 273) but this is primarily for sales enquiries. Technical phone support is only available on the Premium plan ($350+ USD/month). Essentials and Standard plans get 24/7 email and chat support. Free plan users only get email support for the first 30 days.