REI Master Review Australia 2026

AU-MadeReal estate
3.0 / 5— SoftwareHQ AU Rating
Pricing verified 2026-03-20

Overview

REI Master is integrated trust accounting & property management for au real estate agencies. Founded in 1999 and headquartered in Helensvale, QLD, Australia, it serves Australian businesses with local data hosting and AU-based support.

Integrated trust accounting & property management for AU real estate agencies

AU Compliance Scores

BAS Lodgement
0/5
STP Phase 2
0/5
Payday Super
0/5
Modern Awards
0/5
GST Handling
3/5
Bank Feeds
3/5
Modern Awards NoteNot applicable — no payroll or HR functionality.

Pricing (AUD inc. GST)

All prices below are in Australian dollars and include GST. Pricing verified as of 2026-03-20.

REI Master
$/mo
AUD inc GST
Integrated trust accounting and property management platform covering residential, commercial, and sales. Includes CRM, inspections, document management (FileMaster), and workflow automation. Pricing provided on request based on agency size and modules required.
    REI Cloud
    $/mo
    AUD inc GST
    Cloud-hosted deployment with dedicated CPUs, flexible RAM/ROM allocation, and access from any internet-enabled device (iPad, Mac, Android, PC). Includes full backup and restore capabilities.
      EzyRez
      $/mo
      AUD inc GST
      Holiday property management with EzyChannel (channel management/OTA distribution) and REI Master Booking Engine for direct online bookings. Suited for motels, hotels, holiday letting, serviced apartments, backpackers, tourist parks, B&Bs, and marinas.

        Pros & Cons

        Pros

        • One of the most comprehensive AU real estate platforms — integrates trust accounting, property management, sales, CRM, holiday letting (EzyRez), and document management in a single system
        • Confirmed Australian data hosting on Microsoft Azure (Sydney primary, Melbourne secondary) with dedicated CPUs — genuine data sovereignty for agencies that require it
        • 27 years of continuous development since 1999 with 1,300+ clients — proven track record and deep understanding of Australian real estate legislation across all states
        • Unique holiday letting capability via EzyRez with channel management (EzyChannel) and direct booking engine — serves motels, hotels, management rights, and tourist accommodation that most PM competitors ignore
        • Sales trust accounting with settlement wizard is built-in, not a separate product — agencies handling both sales and PM avoid running parallel systems
        • Direct phone-first support with under 10-minute average response times and 99% of requests addressed within 20 minutes — personal service from the Gold Coast team
        • Flexible deployment options (cloud or desktop) suit agencies at different stages of cloud adoption, with the ability to transition gradually
        • CRM with file curtaining protects salesperson contact privacy while maintaining principal visibility — a thoughtful feature for multi-agent offices

        Cons

        • Quote-based pricing with no public price list — agencies cannot compare costs without contacting sales, and the 12-month minimum contract adds commitment risk
        • Limited third-party integration ecosystem (~7 known integrations) compared to PropertyMe (70+) and Reapit (~19) — no public API or integration marketplace
        • Narrow support hours (Mon-Fri 9am-5pm AEST only, excluding QLD public holidays) — no weekend or after-hours support, trailing PropertyMe's 7am-7pm weekday + Saturday coverage
        • No independent third-party reviews on Capterra, G2, or GetApp — all available testimonials are self-published on REI Master's website, making independent quality assessment difficult
        • No publicly claimed security certifications (SOC 2, ISO 27001) — T&Cs state services are provided 'as is' with 'all faults' and no uptime SLA
        • Desktop version references MS SQL Server 2012 Express in T&Cs — dated technology reference that may indicate legacy architectural foundations
        • No AML/CTF compliance features found — agencies will need separate tools ahead of the July 2026 AUSTRAC Tranche 2 deadline for real estate

        Who Is REI Master Best For?

        • Property Managers
        • Real Estate Agencies
        • Holiday Letting Operators
        • Management Rights

        REI Master may not be the best fit for:

        • Sole Trader
        • Tech Forward Agencies
        • Integration Heavy Workflows

        REI Master Alternatives

        If REI Master doesn’t quite fit your needs, consider these alternatives for Australian businesses:

        • PropertyMe — Australia's largest cloud property management & trust accounting platform. From $149/mo inc. GST.
        • TrustSoft — Specialist trust accounting & AML/CTF compliance for AU real estate agents. From $99/mo inc. GST.
        • Reapit — All-in-one real estate platform for sales, PM & trust accounting. From $225/mo inc. GST.

        Frequently Asked Questions

        How much does REI Master cost?
        REI Master uses quote-based pricing — no prices are publicly listed on the website. The software requires a 12-month minimum contract billed monthly in advance. Pricing varies based on agency size and modules required. Contact sales@reimaster.com.au or call 1800 671 179 for a quote. Direct Debit is the preferred payment method (no fee); credit card payments incur a 2% + 44c surcharge.
        Is REI Master trust account compliant?
        Yes. REI Master claims full trust accounting compliance across all Australian states and territories, as well as New Zealand. Features include 3-way bank reconciliation, step-by-step end-of-month wizards, batch receipting and payments, full audit trails, detailed user permissions for sensitive financial areas, and EFT/ABA file generation for disbursements.
        Where is REI Master data hosted?
        REI Cloud is hosted on Microsoft Azure with primary data centre in Sydney and secondary in Melbourne, Australia. The cloud service provides dedicated CPUs (not shared resources) with flexible resource allocation. Alternatively, agencies can run the desktop version on-premise using their own infrastructure with MS SQL Server.
        Does REI Master offer holiday property management?
        Yes. REI Master includes EzyRez, a dedicated holiday property management module with EzyChannel for OTA channel distribution and a direct booking engine. It covers motels, hotels, serviced apartments, holiday lettings, backpackers, tourist parks, B&Bs, marinas, and management rights operations. This is a unique capability among Australian PM platforms.
        Is REI Master cloud-based or desktop software?
        Both. REI Master offers REI Cloud (hosted on Microsoft Azure in Sydney/Melbourne) accessible from any internet-enabled device including iPad, Mac, Android, and PC. It also offers a traditional desktop version that runs on-premise with MS SQL Server. Agencies can choose the deployment model that suits their needs or transition from desktop to cloud over time.
        What support does REI Master provide?
        REI Master provides direct phone support on 1800 671 179 (toll-free) or +61 7 5519 5900 (international), Monday-Friday 9am-5pm AEST excluding Queensland public holidays. The company emphasises personal service with no ticket systems or hold queues — average response time is under 10 minutes with 99% of requests addressed within 20 minutes. Unlimited phone and internet support during business hours is included in the subscription.