HubSpot vs Zoho CRM — Australia 2026
HubSpot vs Zoho CRM for AU businesses. Compare free plans, AU data sovereignty, Xero integration, pricing & marketing features.
Zoho CRM wins on AU data hosting and value; HubSpot on marketing power
Zoho CRM free is still three users; AU GST-inclusive annual Standard is A$22 (not $20). HubSpot free is two users and US-hosted; Sales Hub Starter is A$24/seat annual and Sales Hub Professional is A$140/seat plus A$2,160 onboarding. The stored HubSpot $1,170 Professional figure was Marketing Hub Professional (now A$1,241/month annual), not the CRM seat. Both can be AU-hosted on paid/AU-signup paths: Zoho Sydney/Melbourne by default; HubSpot Australia DC only if the portal is geo-assigned or migrated. Zoho Books is native for GST; HubSpot needs Xero/MYOB. Choose Zoho for AU default hosting and price; choose HubSpot for inbound marketing depth.
Feature Comparison
| Feature | HubSpot | Zoho CRM |
|---|---|---|
| Headquarters | Cambridge, MA, USA | Chennai, India |
| Entry Price | Free | Free |
| BAS Lodgement | CRM — not an accounting tool. BAS stays in Xero/MYOB/Zoho Books. | CRM — not an accounting tool. BAS stays in Xero/MYOB/Zoho Books. |
| STP Phase 2 | n/a | n/a |
| Payday Super | n/a | n/a |
| Modern Awards | N/A | N/A |
| Data Hosting | AU available (paid); US for free; also EU and Canada | AU (Sydney primary, Melbourne secondary) |
| AU Support Hours | 24/7 for paid plans | Pricing page prints +61 2 8066 2898. Hours not re-timed this check. |
| Phone Support | Yes | Yes |
| Integrations | 1500+ apps | 1000+ apps |
Pricing Comparison (AUD, Mar 2026)
HubSpot Plans
- ✓Users: 2
- ✓Users: per_seat
- ✓Users: per_seat
- ✓Users: per_seat
Zoho CRM Plans
- ✓Users: 3
- ✓Users: per_user
- ✓Automation: Yes
AU Compliance Scores
HubSpot
Zoho CRM
Pros & Cons
HubSpot
Pros
- Free Tools still A$0 — no credit card on the cards
- Sales Hub Starter A$24/seat annual in AU$ (not a $1,170 jump)
- Australia data centre exists for paid geo-assigned portals
- Xero via Data Sync; 1,500+ marketplace apps
- Unified hubs if you later buy marketing/service
- Affiliate programme still listed on hubspot.com/partners/affiliates
Cons
- Free capped at two users on the 8 Sep 2026 cards; free portals are US-hosted
- Sales Hub Professional is A$140/seat plus A$2,160 onboarding
- Marketing Hub Professional is A$1,241/month — easy to confuse with CRM Professional
- MYOB Business is marketplace/Acumatica, not a HubSpot-native MYOB SKU
- No BAS/STP/payroll — pair with Xero or MYOB
- GST not shown as included on AU$ cards
Zoho CRM
Pros
- Free for 3 users
- AU GST-inclusive annual Standard A$22 / Professional A$35.20
- Workflows on Standard
- Sydney primary / Melbourne secondary DC
- Native Zoho Books for GST/BAS
- AU phone number on the pricing page
Cons
- Steeper learning curve than Pipedrive or Capsule
- CRM still does not lodge BAS
- Xero is marketplace, not native
- Zia AI assistant is Enterprise, not Standard
- UI is busy
- Monthly incl GST is A$33/$55/$77/$100.10 — pay annually
Who Should Choose HubSpot
HubSpot is best suited for businesses that need marketing focused business, saas company, agency.
Choose HubSpot if you are:
- Marketing Focused Business
- Saas Company
- Agency
- Inbound Marketing
- Growing Sales Team
Who Should Choose Zoho CRM
Zoho CRM is best suited for businesses that need micro business free crm, zoho ecosystem user, budget crm.
Choose Zoho CRM if you are:
- Micro Business Free Crm
- Zoho Ecosystem User
- Budget Crm
- Small Sales Team