HubSpot vs Pipedrive — Australia 2026
HubSpot vs Pipedrive CRM for AU businesses. Compare pricing, Xero/MYOB integrations, marketing automation, data hosting & AU support.
HubSpot for marketing + sales; Pipedrive for pure sales pipeline
HubSpot Free Tools are A$0 for two users and US-hosted; Sales Hub Starter is A$24/seat annually (A$31 monthly). Pipedrive has no free plan: AU annual Lite $19 / Growth $49 / Premium $79 / Ultimate $109 (monthly $34/$69/$109/$139). Growth is the first Pipedrive plan with email sync and automations. HubSpot paid portals can be geo-assigned to the Australia data centre; Pipedrive new APAC sign-ups are primarily AWS Sydney. Xero is Data Sync on HubSpot and Cloudify marketplace on Pipedrive — neither is a MYOB-native CRM. Choose HubSpot for hubs/marketing; choose Pipedrive for a visual pipeline at a published AU seat price.
Feature Comparison
| Feature | HubSpot | Pipedrive |
|---|---|---|
| Headquarters | Cambridge, MA, USA | Tallinn, Estonia / New York, USA |
| Entry Price | Free | $19/mo ex GST |
| BAS Lodgement | CRM — not an accounting tool. BAS stays in Xero/MYOB/Zoho Books. | CRM — not an accounting tool. BAS stays in Xero/MYOB/Zoho Books. |
| STP Phase 2 | n/a | n/a |
| Payday Super | n/a | n/a |
| Modern Awards | N/A | N/A |
| Data Hosting | AU available (paid); US for free; also EU and Canada | AWS ASPAC (Sydney) for new APAC sign-ups; also EU, UK, US, Canada |
| AU Support Hours | 24/7 for paid plans | Phone on Ultimate: Mon–Fri 7:00 am–11:00 pm CET/CEST. Chat hours not re-timed this check. |
| Phone Support | Yes | Yes |
| Integrations | 1500+ apps | 500+ apps |
Pricing Comparison (AUD, Mar 2026)
HubSpot Plans
- ✓Users: 2
- ✓Users: per_seat
- ✓Users: per_seat
- ✓Users: per_seat
Pipedrive Plans
- ✓Deals: unlimited_on_page
- ✓Email Sync: No
- ✓Automation: No
- ✓Email Sync: Yes
- ✓Automation: Yes
- ✓Leadbooster Included: Yes
- ✓Email Sync: Yes
- ✓Automation: Yes
- ✓Sandbox: Yes
- ✓Leadbooster Included: Yes
AU Compliance Scores
HubSpot
Pipedrive
Pros & Cons
HubSpot
Pros
- Free Tools still A$0 — no credit card on the cards
- Sales Hub Starter A$24/seat annual in AU$ (not a $1,170 jump)
- Australia data centre exists for paid geo-assigned portals
- Xero via Data Sync; 1,500+ marketplace apps
- Unified hubs if you later buy marketing/service
- Affiliate programme still listed on hubspot.com/partners/affiliates
Cons
- Free capped at two users on the 8 Sep 2026 cards; free portals are US-hosted
- Sales Hub Professional is A$140/seat plus A$2,160 onboarding
- Marketing Hub Professional is A$1,241/month — easy to confuse with CRM Professional
- MYOB Business is marketplace/Acumatica, not a HubSpot-native MYOB SKU
- No BAS/STP/payroll — pair with Xero or MYOB
- GST not shown as included on AU$ cards
Pipedrive
Pros
- AU$ annual seats Lite 19 / Growth 49 / Premium 79 / Ultimate 109
- Visual pipeline on every plan
- Automations and email sync from Growth
- New APAC accounts primarily AWS Sydney
- 14-day trial, no credit card
- LeadBooster included from Premium
Cons
- No free plan
- Lite has no email sync and no automations
- Xero is Cloudify marketplace, not first-party
- GST not printed as included (VAT exclusive footer)
- Monthly is AU$34/69/109/139 — much higher than annual
- Phone support hours on Ultimate are CET, not AEST
Who Should Choose HubSpot
HubSpot is best suited for businesses that need marketing focused business, saas company, agency.
Choose HubSpot if you are:
- Marketing Focused Business
- Saas Company
- Agency
- Inbound Marketing
- Growing Sales Team
Who Should Choose Pipedrive
Pipedrive is best suited for businesses that need sales team, small business sales, deal pipeline.
Choose Pipedrive if you are:
- Sales Team
- Small Business Sales
- Deal Pipeline
- B2b Sales
- Real Estate Agent