HubSpot vs Pipedrive — Australia 2026

HubSpot vs Pipedrive CRM for AU businesses. Compare pricing, Xero/MYOB integrations, marketing automation, data hosting & AU support.

Last verified 2026-03-16
Quick Verdict

HubSpot for marketing + sales; Pipedrive for pure sales pipeline

HubSpot offers a free CRM with 1,000+ integrations, native Xero and MYOB connections, and powerful marketing automation on paid plans. Pipedrive is laser-focused on sales pipeline management at a more predictable per-user price ($21-64/user/mo). Neither hosts data in Australia — HubSpot is US-hosted, Pipedrive is EU-hosted. Choose HubSpot if you need marketing automation alongside CRM; choose Pipedrive for a simpler, sales-focused tool.

Feature Comparison

FeatureHubSpotPipedrive
HeadquartersCambridge, MA, USATallinn, Estonia / New York, USA
Entry PriceFree$24/mo
BAS LodgementCRM — not an accounting toolCRM — not an accounting tool
STP Phase 2n/an/a
Payday Supern/an/a
Modern AwardsN/AN/A
Data HostingUSEU
AU Support Hours24/7 for paid plans24/7 live chat for all paid plans
Phone SupportYesNo
Integrations1000+ apps500+ apps

Pricing Comparison (AUD, Mar 2026)

HubSpot Plans

Free CRM
Free
AUD exc GST
  • ✓Contacts: 1000000
  • ✓Users: unlimited
Most Popular
Starter
$27/mo
AUD exc GST
  • ✓Contacts: 1000
  • ✓Users: 2
Professional
$1170/mo
AUD exc GST
  • ✓Contacts: 2000
  • ✓Users: 5

Pipedrive Plans

Lite
$24/mo
per user
  • ✓Deals: unlimited
  • ✓Contacts: unlimited
  • ✓Leads Per User: 2500
Most Popular
Growth
$49/mo
per user
  • ✓Deals: unlimited
  • ✓Contacts: unlimited
  • ✓Leads Per User: 5000
  • ✓Email Sync: Yes
  • ✓Automation: Yes
Premium
$79/mo
per user
  • ✓Deals: unlimited
  • ✓Contacts: unlimited
  • ✓Email Sync: Yes
  • ✓Automation: Yes
  • ✓Reporting: Yes
  • ✓Leadbooster Included: Yes
Ultimate
$99/mo
per user
  • ✓Deals: unlimited
  • ✓Contacts: unlimited
  • ✓Email Sync: Yes
  • ✓Automation: Yes
  • ✓Reporting: Yes
  • ✓Leadbooster Included: Yes
  • ✓Sso Saml: Yes

AU Compliance Scores

How we scoreScores are out of 5 and reflect depth of compliance support, ease of setup, and ongoing reliability for Australian businesses. Assessed March 2026.

HubSpot

BAS Lodgement
0/5
STP Phase 2
0/5
Payday Super
0/5
Modern Awards
0/5
GST Handling
0/5
Bank Feeds
0/5

Pipedrive

BAS Lodgement
0/5
STP Phase 2
0/5
Payday Super
0/5
Modern Awards
0/5
GST Handling
0/5
Bank Feeds
0/5

Pros & Cons

HubSpot

Pros

  • Free CRM available with generous contact limits
  • 1,000+ integrations including Xero and MYOB
  • Excellent marketing automation on Professional plan
  • 30% recurring affiliate commission — best in CRM category
  • 24/7 support for paid plans
  • Strong brand recognition and community resources

Cons

  • Not AU-specific — no BAS, STP, or AU compliance features
  • Massive price jump from Starter ($27) to Professional ($1,170)
  • Data hosted in the US — not AU data sovereign
  • Can be overkill for small AU businesses
  • Professional plan is very expensive for small teams

Pipedrive

Pros

  • Best visual sales pipeline management in CRM category
  • 500+ integrations including native Xero connection
  • 33% recurring affiliate commission
  • Intuitive drag-and-drop deal management
  • 24/7 live chat support on all plans
  • AI Sales Assistant for deal recommendations

Cons

  • No free plan — only 14-day trial
  • No AU-specific features — no BAS, STP, or compliance tools
  • EU-hosted data — not AU data sovereign
  • No phone support on lower tiers
  • Per-user pricing adds up for larger teams
  • Limited marketing automation compared to HubSpot

Who Should Choose HubSpot

HubSpot is best suited for businesses that need marketing focused business, saas company, agency.

Choose HubSpot if you are:

  • Marketing Focused Business
  • Saas Company
  • Agency
  • Inbound Marketing
  • Growing Sales Team

Who Should Choose Pipedrive

Pipedrive is best suited for businesses that need sales team, small business sales, deal pipeline.

Choose Pipedrive if you are:

  • Sales Team
  • Small Business Sales
  • Deal Pipeline
  • B2b Sales
  • Real Estate Agent