Overview
Covetrus Ascend is cloud veterinary practice management built in brisbane. Founded in 2019 and headquartered in Portland, Maine, USA (APAC office: Eight Mile Plains, QLD 4113), it serves Australian businesses.
Cloud veterinary practice management built in Brisbane
AU Compliance Scores
BAS Lodgement0/5
STP Phase 20/5
Payday Super0/5
Modern Awards0/5
GST Handling3/5
Bank Feeds0/5
Modern Awards NoteNot an HR/payroll product.
Pricing (AUD inc. GST)
All prices below are in Australian dollars (GST not included). Pricing verified as of 2026-03-20.
Covetrus Ascend Cloud
Free
AUD exc GST
UNVERIFIED — no public pricing disclosed. Covetrus Ascend uses custom per-user monthly pricing with no lock-in contracts. Pricing is quoted based on clinic size and number of users. Contact Covetrus directly for a quote. 80% of surveyed practices report saving $1,000–$5,000 AUD annually by eliminating on-premise hardware costs. Free online training videos included in subscription. Checked: software.covetrus.com/apac, Capterra, GetApp, SoftwareAdvice — none list a specific price.
- Users: custom
- Locations: custom
Pros & Cons
Pros
- Modern, intuitive cloud interface that reduces staff training time by up to 90% — from 4 hours to approximately 30 minutes per team member
- 24/7 support with teams physically based in Australia (QLD), New Zealand, and the UK, plus a dedicated customer success specialist for each practice
- Vetlytics business intelligence dashboards included at no extra cost, providing real-time revenue, retention, and compliance KPIs without external tools
- No lock-in contracts — flexible monthly per-user pricing allows practices to scale up or down without long-term commitment
- 35+ person software development team headquartered in Brisbane with fortnightly feature releases, ensuring ANZ-focused product development
- Built-in team messaging replaces WhatsApp/email for clinic communications, with historical message recording and team announcements
- Part of the broader Covetrus ecosystem including Provet distribution, Crampton Consulting Group consulting, and VetQuip equipment — one vendor for multiple practice needs
- Unique team wellbeing features built into the interface design (positive affirmations, birthday celebrations, patient photographs) to combat veterinary burnout
Cons
- No publicly disclosed pricing — practices must request custom quotes, making it impossible to compare costs upfront against competitors like ezyVet
- Relatively new product still maturing — users report feature gaps in reporting depth and the Ascend Manager module compared to more established competitors
- Smaller integration ecosystem (25+ partners) compared to ezyVet's 100+ integrations, potentially limiting third-party tool connectivity
- No IDEXX diagnostic integration — practices using IDEXX equipment may prefer ezyVet's deep integration for direct ordering and automatic result population
- Limited public review base (5.0 on G2 from only 4 reviews) makes it difficult to independently verify claims about user satisfaction and reliability
- Data hosting location for Australian customers on Microsoft Azure is not publicly confirmed — practices with strict data sovereignty requirements should verify directly
- No confirmed integration with MYOB — only Xero is listed as an accounting integration, which may be a limitation for MYOB-using practices
Who Is Covetrus Ascend Best For?
- Veterinary Startup
- Companion Animal Practice
- Corporate Veterinary Group
- Mobile Veterinarian
Covetrus Ascend may not be the best fit for:
- Idexx Integrated Practice
- Budget Conscious Clinic
- Feature Mature Requirement
Covetrus Ascend Alternatives
If Covetrus Ascend doesn’t quite fit your needs, consider these alternatives for Australian businesses:
- ezyVet — Cloud veterinary practice management by IDEXX. From $260.5/mo inc. GST.
- RxWorks — Established veterinary practice management software from Covetrus. Free plan available.
- VetlinkPRO — Veterinary practice & revenue management with 30+ years' heritage. Free plan available.